Apple Warns App Tracking Transparency Could Be Disabled in Europe

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Apple said today that it might be “forced” to disable a key anti-ad tracking feature in the European Union, reports DPA International.

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“Intense lobbying efforts in Germany, Italy and other countries in Europe may force us to withdraw this feature to the detriment of European consumers,” Apple said in a statement to DPA.

Apple is referring to App Tracking Transparency (ATT), a feature that lets iPhone and iPad users decide whether to allow apps to track their activity across other apps and websites for…



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Apple Warns App Tracking Transparency Could Be Disabled in Europe


Apple said today that it might be “forced” to disable a key anti-ad tracking feature in the European Union, reports DPA International.

apple app tracking transparency ad
“Intense lobbying efforts in Germany, Italy and other countries in Europe may force us to withdraw this feature to the detriment of European consumers,” Apple said in a statement to DPA.

Apple is referring to App Tracking Transparency (ATT), a feature that lets iPhone and iPad users decide whether to allow apps to track their activity across other apps and websites for…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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