
NAD: Our rulings can’t be used in ads
Violating a National Advertising Division rule isn’t the same as violating a US law. But advertisers rely extensively on the self-regulatory system to handle disputes and determine whether specific ads are misleading and should be pulled.
Companies generally abide by the self-regulatory body’s rulings. While they try to massage the truth in ways that favor their own brands, they want to have some credibility left over to bring complaints…

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