Google’s Advice On Canonicals: They’re Case Sensitive

October 28, 2025

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Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping Google will figure it out on its own misses the point of what SEO is about.

Canonicals And Case Sensitivity

Rel=canonical is an HTML tag that enables a publisher or SEO to tell Google what their preferred URL is. For example, it’s useful for suggesting the best URL when there are multiple URLs with the same or similar content. Google isn’t…

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