GEO Platform Shutdown Sparks Industry Debate Over AI Search

November 3, 2025

, By Search Engine Journal

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Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool for AI search visibility.

Houy writes that, after reviewing hundreds of AI answers, the brands mentioned most often share familiar traits: quality content, mentions in authoritative publications, strong reputation, and genuine expertise.

“There’s no such thing as ‘GEO strategy’ or ‘AI optimization’ separate from…

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GEO Platform Shutdown Sparks Industry Debate Over AI Search

November 3, 2025

, Published By Search Engine Journal

Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool for AI search visibility.

Houy writes that, after reviewing hundreds of AI answers, the brands mentioned most often share familiar traits: quality content, mentions in authoritative publications, strong reputation, and genuine expertise.

“There’s no such thing as ‘GEO strategy’ or ‘AI optimization’ separate from…

lockquote>

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

ZingHR turns profitable in FY25, revenue grows 21%

Next News

New phishing scam on LinkedIn is using fake board offers to steal corporate credentials: here’s how

Search Engine Journal

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