“India Hates To Wait” — Swiggy’s letter to its shareholders for the September quarter declared boldly, splashed in Instamart’s signature blue-orange colours.
Ironic, ain’t it? India hates to wait, but the wait over Swiggy’s profitability continues.
Of course, the tag line screams speed as Swiggy tries to establish that its quick commerce game, Instamart, is making bulls run, while aggressively trying to lead the race to quench India’s intensifying thirst for quick doorstep deliveries. Yet, as the public market investors…

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