Apple To Lean On Google Gemini For Siri Overhaul

November 4, 2025

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Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman.

The custom Gemini model is expected to run on Apple’s Private Cloud Compute infrastructure. Neither Apple nor Google has officially announced the partnership.

What’s Being Reported

Bloomberg reports Apple conducted an internal evaluation comparing AI models from Google and Anthropic for the next-generation Siri.

Google’s Gemini won based largely on financial terms. Bloomberg…

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Search Engine Journal

Apple To Lean On Google Gemini For Siri Overhaul

November 4, 2025

, Published By Search Engine Journal

Tech

Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman.

The custom Gemini model is expected to run on Apple’s Private Cloud Compute infrastructure. Neither Apple nor Google has officially announced the partnership.