I saw the future of TVs at Samsung’s South Korea lab – and I’m excited for these 3 things

November 10, 2025

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Samsung HDR10+ Advanced sample — Kerry Wan/ZDNET

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ZDNET’s key takeaways

Samsung just launched HDR10+ Advanced to optimize older content for newer TVs.
New features include brightness boosting, adaptive motion smoothing, and better gaming performance.
The simulated demo is a teaser for what’s to come in 2026.

There were two 115-inch Samsung Micro RGB TVs set in front of me, one broadcasting in the HDR10+ format that our eyes have grown accustomed to since 2017, and the other…

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