Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards taking over for thinking, and moving into a mode of “doing SEO” versus challenging and building it.
In many cases, there’s an initial audit, roadmap, and then turn to implementation. Those are all good things, and I strongly advocate for the right level of strategy, research, and planning before moving into any level of ongoing work. However, monthly reports or…
