TikTok announced on Thursday that it’s launching “bulletin board,” a new feature that lets brands and creators share public, one-to-many messages to their followers. Bulletin board is essentially TikTok’s own version of Instagram’s broadcast channels feature that launched in 2023.
Just like with broadcast channels on Instagram, only the creator of a bulletin board can post messages, and followers are limited to leaving emoji reactions. Bulletin boards support text, image, and video posts.
The feature is rolling out to creators who…

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