Back in 2005 I intuited that there are wildly successful Internet enterprises that owed nothing to SEO. These successes intrigued me because they happened according to undocumented rules outside of the SEO bubble. These sites have stories and lessons about building success.
Turning Your Enthusiasm Into Success
In 2005 I interviewed the founder of the Church Of The Flying Spaghetti Monster, which at the time had a massive Page Rank score of 7. The founder explains how promotion was never part of a plan- in fact he denied having any success plan at…

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