Why Apple’s $230 cloth iPhone Pocket is already sold out — and who’s behind it

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Apple’s latest limited-edition accessory has sparked scenes more familiar to a high-fashion drop than a tech launch. Early on Friday, crowds formed outside the company’s SoHo store in New York, eager to buy the new iPhone Pocket, a wearable pouch costing up to $230 and created in collaboration with the Japanese fashion house Issey Miyake. Within minutes, stock vanished both in-store and online. Here is why the product ignited such demand.

A fashion-tech crossover with cult appeal

The iPhone Pocket is no ordinary phone sling. Designed with…



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Why Apple’s $230 cloth iPhone Pocket is already sold out — and who’s behind it


Apple’s latest limited-edition accessory has sparked scenes more familiar to a high-fashion drop than a tech launch. Early on Friday, crowds formed outside the company’s SoHo store in New York, eager to buy the new iPhone Pocket, a wearable pouch costing up to $230 and created in collaboration with the Japanese fashion house Issey Miyake. Within minutes, stock vanished both in-store and online. Here is why the product ignited such demand.

A fashion-tech crossover with cult appeal

The iPhone Pocket is no ordinary phone sling. Designed with…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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