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Be careful with your marketing stunts around national landmarks. That should be the take-home message from Chery Automobile’s recent attempt to measure itself up against Land Rover, an attempt that went sadly wrong.
In 2018, Land Rover and Chinese racing driver Ho-Pin Tung drove a Range Rover Sport up the 999 steps that make up the “Stairway to Heaven” that climb China’s Tianmen mountain. It was a dazzling stunt, for driving up a staircase…
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Be careful with your marketing stunts around national landmarks. That should be the take-home message from Chery Automobile’s recent attempt to measure itself up against Land Rover, an attempt that went sadly wrong.
In 2018, Land Rover and Chinese racing driver Ho-Pin Tung drove a Range Rover Sport up the 999 steps that make up the “Stairway to Heaven” that climb China’s Tianmen mountain. It was a dazzling stunt, for driving up a staircase…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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