Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube

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Views on sponsored videos on YouTube have risen 28% year-on-year, and the number of sponsored videos has grown by 54% year-on-year in the first half of 2025, according to a report from Tubefilter. What’s more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases.

Buoyed by these signals, Agentio, a startup that connects brands with YouTube creators for sponsored videos, has raised its third funding round of $40 million in as many years. The Series B round is led by…



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Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube


Views on sponsored videos on YouTube have risen 28% year-on-year, and the number of sponsored videos has grown by 54% year-on-year in the first half of 2025, according to a report from Tubefilter. What’s more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases.

Buoyed by these signals, Agentio, a startup that connects brands with YouTube creators for sponsored videos, has raised its third funding round of $40 million in as many years. The Series B round is led by…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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