B2B Content Marketing Has Changed: Principles Of Good Strategy

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This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd.

Modern content strategy is no longer about being a brand megaphone, shouting messages across digital space.

Modern content strategy that works is a blended approach designed to create community around shared experiences, build lasting relationships, and establish genuine trust and influence. It’s about leaning into individuality within niche communities by creating content that resonates with…



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B2B Content Marketing Has Changed: Principles Of Good Strategy


This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd.

Modern content strategy is no longer about being a brand megaphone, shouting messages across digital space.

Modern content strategy that works is a blended approach designed to create community around shared experiences, build lasting relationships, and establish genuine trust and influence. It’s about leaning into individuality within niche communities by creating content that resonates with…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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