Imagine opening your preferred shopping app to purchase a new pair of sneakers. In a matter of seconds, you search, click a few styles, put the one you love the most in your cart and finish the purchase. It all seems natural and similar to what many of us do in our daily lives with all sorts of different purchases.
However, thousands of invisible data signals are firing behind that smooth experience, with each tap, scroll and purchase being recorded as an event that chronicles your journey.
That invisible nervous system is called “data…
