Every day, data brokers sell your sensitive information to the highest bidder

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You’ve doubtless heard the oft-quoted saying that if you’re not the customer for a tech service, then you’re the product. That’s exactly the case for many free apps and services, where the money is made by selling your personal data to data brokers.

In the most innocuous of cases, data such as your location and known interests is used to target you with personalised ads. But in the worst of cases, that data is either purchased or stolen by scammers and identity thieves …



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Every day, data brokers sell your sensitive information to the highest bidder


You’ve doubtless heard the oft-quoted saying that if you’re not the customer for a tech service, then you’re the product. That’s exactly the case for many free apps and services, where the money is made by selling your personal data to data brokers.

In the most innocuous of cases, data such as your location and known interests is used to target you with personalised ads. But in the worst of cases, that data is either purchased or stolen by scammers and identity thieves …



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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