Google Search Console Adds Custom Annotations To Reports

November 18, 2025

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Google launched custom annotations in Search Console performance reports, giving you a way to add contextual notes directly to traffic data charts.

The feature lets you mark specific dates with notes explaining site changes or external events that affected search performance.

What The Feature Does

Custom annotations appear as markers on Search Console charts. Google’s announcement highlights several common use cases, including infrastructure changes, SEO work, content strategy shifts, and external events that affect business performance such as…

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