Selling AI Search Strategies To Leadership Is About Risk

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AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to leadership is about risk.

Image Credit: Kevin Indig

A Deloitte survey of +2,700 leaders reveals that getting buy-in for an AI search strategy isn’t about innovation, but risk.

SEO teams keep failing to sell AI search strategies for one reason: They’re pitching deterministic ROI in a probabilistic environment.

The old way: Rankings → traffic →…



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Selling AI Search Strategies To Leadership Is About Risk


Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to leadership is about risk.

Image Credit: Kevin Indig

A Deloitte survey of +2,700 leaders reveals that getting buy-in for an AI search strategy isn’t about innovation, but risk.

SEO teams keep failing to sell AI search strategies for one reason: They’re pitching deterministic ROI in a probabilistic environment.

The old way: Rankings → traffic →…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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