Adobe To Acquire Semrush In $1.9 Billion Cash Deal

November 19, 2025

Adobe To Acquire Semrush In .9 Billion Cash Deal

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Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay $12.00 per share, describing Semrush as a “leading brand visibility platform.”

The acquisition brings a widely used SEO platform under Adobe’s Digital Experience umbrella.

The deal is expected to close in the first half of 2026, subject to regulatory approvals and the approval of Semrush stockholders.

What Adobe Is Buying

Semrush is a Boston-based SaaS…

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