Adobe to buy Semrush for $1.9 billion

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Adobe said on Wednesday that it has agreed to acquire search engine optimization company Semrush for about $1.9 billion in cash, as the Photoshop maker seeks to augment its suite of marketing offerings.

In a statement, Adobe said it would offer $12 per share for Semrush, almost double the latter’s closing price of $6.89 on Tuesday, before news of the deal. Semrush had a market capitalization of about $1 billion as of Tuesday’s close.

By acquiring Semrush, Adobe is betting that companies will choose to invest in optimizing their content…



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Adobe to buy Semrush for $1.9 billion


Adobe said on Wednesday that it has agreed to acquire search engine optimization company Semrush for about $1.9 billion in cash, as the Photoshop maker seeks to augment its suite of marketing offerings.

In a statement, Adobe said it would offer $12 per share for Semrush, almost double the latter’s closing price of $6.89 on Tuesday, before news of the deal. Semrush had a market capitalization of about $1 billion as of Tuesday’s close.

By acquiring Semrush, Adobe is betting that companies will choose to invest in optimizing their content…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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