ATLANTA — When running a web-scale operation, reacting to increased demand means you are already behind the curve, advised a duo of Amazon engineers at the Kubecon + CloudNativeCon NA conference, held last week in Atlanta.
The two Amazon engineers gave a keynote talk describing how the company prepares for large surges of customer traffic, without breaking the budget or succumbing to suboptimal service.
With Black Friday coming up next week, their tips could help other e-tailers ensure they stay up and running even under extreme duress.

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