One scroll through LinkedIn and you’d struggle not to see a post, video, or ad about AI, whatever the industry you work in.
For digital marketing, it’s completely taken over, and it has woven itself into nearly every aspect of day-to-day life, especially within PPC advertising.
From automated bidding to AI-generated ad creative, platforms like Google Ads and Microsoft Advertising have been doubling down on this for years.
Naturally, this shift raises questions and concerns among advertisers, with one side claiming it’s out of control and taking…
