But, without the depth of legacy players, these platforms are starting small, relying on the still-evolving service-attach model to drive stickiness and encourage repeat usage, indirectly strengthening their business economics.
The new playbook
Home-services platform Urban Company, which made a stellar stock-market debut on 17 September, is seeing measurable traction for its home-solutions brand Native, which contributed about ₹75 crore, or roughly 11%, to its revenue of ₹380 crore for the September quarter. The products…
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