Rupifi CEO Anubhav Jain Supports Narayana Murthy’s Vision for Hard Work
Infosys Narayana Murthy has once again become the center of a nationwide discussion after advocating for a 9-9-6 work culture in India. His recent remarks have received strong reactions from both supporters and critics. Among those backing him is Rupifi CEO Anubhav Jain, who believes that discipline and commitment are essential to India’s progress.
According to a recent Hindustan Times report, Jain supported Narayana Murthy’s comments through a LinkedIn post, stating that India needs more of the 9-9-6 work ethic today. He described it as a call for nation-building, not merely glorifying long work hours. Jain wrote that India requires more people who are ready to work hard and push the boundaries to build the country’s future.
Understanding the 9-9-6 Work Model and Narayana Murthy’s Perspective
The 9-9-6 work model refers to a schedule in which employees work from 9 a.m. to 9 p.m., six days a week, totaling 72 hours. This system became common among Chinese technology companies during the past decade. While it played a part in China’s rapid growth, critics have argued that it can harm health and work-life balance. In 2021, the Chinese Supreme Court officially ruled against the 9-9-6 practice.
In a recent interview with Republic TV, Infosys Narayana Murthy cited China’s example and encouraged Indian youth to work longer hours. He said that young Indians should embrace a 72-hour work week if they want to see the country grow faster. Murthy emphasized that hard work and discipline are vital for progress, adding that one should first focus on building a career and then worry about work-life balance.
Rupifi CEO Echoes Narayana Murthy’s Call for Discipline
Backing Infosys Narayana Murthy’s idea, Anubhav Jain shared that India’s success depends on its people’s ability to work harder and stay dedicated. In his LinkedIn post, Jain said, “9 AM to 9 PM for six days a week, 72 hours of work every week, that is what pushed China to the level it is today.” He added that India should follow the same path if it aims to achieve similar progress.
Jain, who co-founded Bengaluru-based fintech startup Rupifi in 2018, also praised Prime Minister Narendra Modi’s work ethic. He said that the Prime Minister works close to 100 hours a week and serves as an example for others. According to Jain, every Indian, not just entrepreneurs, should take responsibility for the country’s development by working more diligently and consistently.
The Debate Around Work-Life Balance and National Growth
While many business leaders appreciated Infosys Narayana Murthy’s remarks as a call to action, several professionals criticized the 9-9-6 idea as unhealthy and outdated. The debate has raised questions about whether such an intense work culture is practical or sustainable in today’s environment.
In response to these concerns, Jain said that work-life balance will naturally improve once the nation achieves economic growth. He believes that progress and prosperity should come first, and improved living standards will follow. “The younger generations need to be shown the way toward creating a brighter future for themselves. Work-life balance and quality of life will improve once the entire nation moves ahead,” Jain wrote.
Murthy’s philosophy highlights a belief that success comes through persistence and hard work. His comments have reignited the long-standing discussion about India’s productivity levels and the values needed to reach global competitiveness.
Infosys Narayana Murthy Trends on Google
Following Murthy’s interview, search interest for his name increased sharply across India. According to Google Trends data cited in the Hindustan Times report, searches for Narayana Murthy peaked around 12:40 p.m. on November 19. Karnataka, his home state, recorded the highest search activity, followed by Telangana, Andhra Pradesh, and Tamil Nadu.
The growing interest shows that Infosys Narayana Murthy’s opinions continue to influence India’s corporate and entrepreneurial circles. Many professionals see his statements as thought-provoking, encouraging a reevaluation of how work culture impacts both national and personal growth.
Conclusion: A Call for Reflection
Infosys Narayana Murthy’s proposal for a 9-9-6 work schedule has divided opinions across India. Supporters, including Rupifi CEO Anubhav Jain, view it as a call for renewed commitment to nation-building. Critics, however, believe that such a system risks overworking employees and reducing creativity.
Whether one agrees with the idea or not, Murthy’s comments have brought a crucial conversation back into the spotlight. They challenge the younger generation to reconsider how dedication, discipline, and productivity can shape India’s future.
For more updates and insights on the startup ecosystem and business trends, visit StartupNews.fyi.

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)