In SEO, we are at a turning point, and after more than a decade of chasing rankings and traffic volume, many of us are beginning to recognize the need to have a broader and more meaningful conversation about what “success” really means in SEO.
This article reflects on how these conversations are evolving, why the older definitions are no longer sufficient, and how we can reposition the success metrics we use so that they better align with business value and reflect the reality of changing search behavior.
Narrow Success Window
For many years,…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)