FAE Beauty has raised Rs 17 crore (about $2 million) in a new funding round led by Spring Marketing Capital. Existing investors Titan Capital Winners Fund, Arihant Patni and several angels also participated.
Founded by Karishma Kewalramani, a UC Berkeley graduate and trained makeup artist, FAE Beauty focuses on colour cosmetics created for Indian skin tones and undertones. Its flagship products Lip Whip, Lush Blush and Eye Deal Kajal address gaps in shade diversity and combine makeup performance with skincare elements such as hydration, anti…

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