
Recently, top creators have started using more rough-looking thumbnails for their videos. AI has made polished thumbnails too easy to create, so top creators are using what Hwang would call “poorly made thumbnails” to help videos stand out.
Hwang told me something surprising: even as AI makes it easier for creators to make thumbnails themselves, business has never been better for thumbnail artists, even at the lower end. He said that demand has soared because “AI as a whole…

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