The World’s Most Followed TikToker Takes on a Global Mission
Global social media superstar Khaby Lame has been appointed as an ambassador for responsible tourism by the United Nations World Tourism Organization (UNWTO). With over 162 million TikTok followers and 80 million on Instagram, Lame is set to use his immense online reach to promote sustainable travel practices and raise awareness about cultural preservation around the world.
Born in Dakar, Senegal, in 2000, Khaby moved to Italy when he was just a year old. His simple, wordless comedy videos—often created from his home in Chivasso, near Turin—turned him into a global icon for humor and authenticity. In 2022, he proudly received Italian citizenship, a milestone he described as deeply personal.
From Viral Humor to Global Advocacy
The appointment by UNWTO, headquartered in Madrid, marks another step in Lame’s evolving role beyond entertainment. Earlier in 2025, he was named a UNICEF Goodwill Ambassador, highlighting his growing influence in humanitarian and social initiatives.
As part of his new position, Khaby Lame will focus on advocating for sustainable tourism, promoting cultural respect, and showcasing how travel can serve as a force for economic growth and global unity.
In a statement shared with UNWTO, Lame expressed his gratitude:
“I am incredibly honored to become an ambassador of the UNWTO. My journey began simply with the desire to make people smile. Now I want to use my platform to share my passion for the world, promote responsible travel, and build a global community that cares for our planet and its inhabitants.”
A Career Beyond Social Media
Khaby’s rise has been meteoric. Recognized by Forbes in its “30 Under 30” list and Fortune’s “40 Under 40”, he has become more than a digital entertainer — he’s a voice of positivity, simplicity, and cultural connection. His recent appearance on the 2025 Met Gala red carpet in New York signaled his growing crossover into global pop culture.
Lame’s appointment also reflects UNWTO’s strategy to engage younger audiences through digital platforms and influencers, blending traditional diplomacy with modern communication. By partnering with Khaby, the organization hopes to make sustainability not just an ideal, but a trend.
A Setback: The U.S. Visa Controversy
Despite his success, Khaby Lame faces an ongoing challenge regarding his travel restrictions to the United States. In June 2025, U.S. Immigration and Customs Enforcement (ICE) reportedly detained him in Nevada for overstaying his visa. Though released due to his Italian residency status, he was expelled from the country, creating uncertainty over his ability to re-enter the U.S. in the near future.
The incident escalated after a post by right-wing activist Bo Loudon claimed he reported Lame for visa violations and alleged tax evasion. The accusations sparked widespread debate on social media, though details of his case remain unclear.
Khaby’s Global Influence
Even amid the controversy, Khaby Lame continues to be one of the most influential figures on the planet. His appointment as UNWTO Ambassador for Responsible Tourism demonstrates how the organization aims to bridge global causes with viral communication.
With his signature gesture of calm simplicity — a shrug that has become iconic — Khaby represents a new kind of leadership: one rooted in humility, humor, and global citizenship.
As he steps into this ambassadorial role, the world will be watching how his influence helps reshape conversations about sustainability, empathy, and responsible exploration.For more updates on global business, culture, and innovation, visit StartupNews.FYI.
