After weeks of hints and speculation, it’s now (almost) official: AMD has told its supply partners that it will raise graphics cards prices by at least 10% in the new-year due to data-analytics-id=”inline-link” href=”https://www.tomshardware.com/pc-components/dram/nvidias-demand-for-lpddr5x-could-double-smartphone-and-server-memory-prices-in-2026-seismic-shift-means-even-smartphone-class-memory-isnt-safe-from-ai-induced-crunchhttps://www.tomshardware.com/pc-components/ddr5/64gb-of-ddr5-memory-now-costs-more-than-an-entire-ps5-even-after-a-discount-trident-z5-neo-kit-jumps-to-usd600-due-to-dram-shortage-and-its-expected-to-get-worse-into-2026″ data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomshardware.com/pc-components/dram/nvidias-demand-for-lpddr5x-could-double-smartphone-and-server-memory-prices-in-2026-seismic-shift-means-even-smartphone-class-memory-isnt-safe-from-ai-induced-crunchhttps://www.tomshardware.com/pc-components/ddr5/64gb-of-ddr5-memory-now-costs-more-than-an-entire-ps5-even-after-a-discount-trident-z5-neo-kit-jumps-to-usd600-due-to-dram-shortage-and-its-expected-to-get-worse-into-2026″>rising memory prices, as data-analytics-id=”inline-link” href=”https://x.com/dnystedt/status/1992745400328188085?s=31″ data-url=”https://x.com/dnystedt/status/1992745400328188085?s=31″ target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none” data-mrf-recirculation=”inline-link”>per analyst Dan Nystedt ( data-analytics-id=”inline-link” href=”https://money.udn.com/money/story/11162/9158350?from=edn_maintab_index” target=”_blank” data-url=”https://money.udn.com/money/story/11162/9158350?from=edn_maintab_index” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none” data-mrf-recirculation=”inline-link”>via UDN). This is reportedly the second time AMD has raised its prices in recent months, though the first was kept internal and just ate into AMD’s margins. This time though, it’s passing it on to the partners, who will in turn pass it on to consumers.

After weeks of hints and speculation, it’s now (almost) official: AMD has told its supply partners that it will raise graphics cards prices by at least 10% in the new-year due to data-analytics-id=”inline-link” href=”https://www.tomshardware.com/pc-components/dram/nvidias-demand-for-lpddr5x-could-double-smartphone-and-server-memory-prices-in-2026-seismic-shift-means-even-smartphone-class-memory-isnt-safe-from-ai-induced-crunchhttps://www.tomshardware.com/pc-components/ddr5/64gb-of-ddr5-memory-now-costs-more-than-an-entire-ps5-even-after-a-discount-trident-z5-neo-kit-jumps-to-usd600-due-to-dram-shortage-and-its-expected-to-get-worse-into-2026″ data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomshardware.com/pc-components/dram/nvidias-demand-for-lpddr5x-could-double-smartphone-and-server-memory-prices-in-2026-seismic-shift-means-even-smartphone-class-memory-isnt-safe-from-ai-induced-crunchhttps://www.tomshardware.com/pc-components/ddr5/64gb-of-ddr5-memory-now-costs-more-than-an-entire-ps5-even-after-a-discount-trident-z5-neo-kit-jumps-to-usd600-due-to-dram-shortage-and-its-expected-to-get-worse-into-2026″>rising memory prices, as data-analytics-id=”inline-link” href=”https://x.com/dnystedt/status/1992745400328188085?s=31″ data-url=”https://x.com/dnystedt/status/1992745400328188085?s=31″ target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none” data-mrf-recirculation=”inline-link”>per analyst Dan Nystedt ( data-analytics-id=”inline-link” href=”https://money.udn.com/money/story/11162/9158350?from=edn_maintab_index” target=”_blank” data-url=”https://money.udn.com/money/story/11162/9158350?from=edn_maintab_index” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none” data-mrf-recirculation=”inline-link”>via UDN). This is reportedly the second time AMD has raised its prices in recent months, though the first was kept internal and just ate into AMD’s margins. This time though, it’s passing it on to the partners, who will in turn pass it on to consumers.