SFL (Sports for Life) has raised Rs 21.57 crore ($2.58 million) in a Series A round led by Fireside Ventures and Genesia Ventures, with participation from Roots Ventures, TDV Partners, and other existing investors.
The proceeds will be used to expand into new cities, grow multi-sport academies, add sports, strengthen coaching capacity, and build more features into the performance and communication platform. SFL plans to invest in livestreaming systems, monitoring tools, and deeper analytics as it scales access to structured youth sports across India.

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