It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines.
The days of simple search are long gone, and a profound transformation continues to sweep the search engine results pages (SERPs). The rise of AI-powered answer engines, from ChatGPT to Perplexity to Google’s AI Overviews, is rewriting the rules of online visibility.
Instead of returning traditional blue links or images, AI systems are returning immediate…

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