The Ayurveda Experience, a direct-to-consumer (D2C) brand focused on Ayurvedic beauty and wellness products, continued its growth trajectory in FY25 with a decent rise in revenue, though the company remained in the red due to high advertising and fulfillment costs.
The company’s operating revenue grew 23% to Rs 440 crore in FY25 from Rs 358 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC).
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The sale of products across its own platform and international marketplaces is the sole source of revenue for…

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