Earlier this month MasterCard noted that even Walmart now allows its customers to make purchases through ChatGPT. And after polling more than 4,000 consumers in the U.S., Canada, U.K., and UAE, they found “more than four in 10 consumers already use AI tools to help them shop, including 61% of Gen Z and 57% of millennials.”
Many (50% of Gen Z and 49% of millennials) say they’d even let AI handle all their gift-buying if it meant avoiding stress. Younger shoppers trust AI’s taste, with 51%…

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