Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, which means that content must follow that shift in order to stay relevant.
AI Repurposes Your Content
They write:
“Instead of sending users through multiple clicks and sources, the system embeds high-quality content within answers, summaries, and citations, highlighting key details like energy efficiency, noise level, and smart home compatibility….

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