First a confession: I own more MoonSwatches than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products—Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company’s dastardly plan all along, to lure us in, then, oh so gently, get watch fans hooked. The horological equivalent of boiling a frog. It’s worked, too—Swatch has, so far, netted data-offer-url=”https://www.watchpro.com/rolex-sales-top-17-billion-but-moonswatch-is-the-big-winner-in-2023/” class=”external-link” data-event-click=”{"element":"ExternalLink","outgoingURL":"https://www.watchpro.com/rolex-sales-top-17-billion-but-moonswatch-is-the-big-winner-in-2023/"}” href=”https://www.watchpro.com/rolex-sales-top-17-billion-but-moonswatch-is-the-big-winner-in-2023/” rel=”nofollow noopener” target=”_blank”>hundreds of millions of dollars…
