In a major step towards reshaping the future of food and farming, global food leader Kellanova has partnered with Varaha, a leading developer of carbon removal projects in Asia, to roll out a large-scale five-year insetting regenerative corn program in Maharashtra that will bring 5,000 smallholder farmers and 12,500 acres of corn land under sustainable practices over the next five years.
The project marks India as a key geography for Kellanova’s global sustainability agenda, reinforcing its commitment to climate action and regenerative sourcing from smallholder farmers. By enabling corn farmers to shift towards methods that improve soil health, cut fertilizer use, and improve yields, the initiative aims to sequester and reduce nearly 100,000 tons of CO₂e emissions, directly supporting the reduction in the company’s supply chain carbon footprint.
The program is set apart by its insetting approach—where climate benefits are created within the Kellanova’s own supply chains, rather than offset elsewhere. The program is aligned with the Greenhouse Gas Protocol and major carbon standards, and will be tracked through Varaha’s scientifically rigorous, digital MRV systems that bring scientific rigor and transparency to every acre of land.
Beyond climate gains, the initiative is designed to improve farmer livelihoods. By encouraging practices such as in-situ residue management, raised-bed planting, cover cropping and improved nitrogen use efficiency, farmers are expected to see lower fertilizer costs, healthier soils, and more resilient harvests. Varaha and Kellanova are also taking a proactive stance on food safety, via a programme to proactively address aflatoxin contamination, a major challenge in corn, through engaging with key scientific initiatives and improved farm management practices.
“We believe that a key to running a good business is doing good for our communities, planet and people. Kellanova is proud to continue the Better Days Promise™ social and environmental purpose strategy, our program with Varaha proves that climate action and farmer prosperity can go hand in hand,” said Shaughan Kennedy, Vice President AMEA Supply Chain at Kellanova. “Consumers today expect the food they eat to be responsibly sourced, and this program sets a model that others in the industry can follow.”
For Varaha, the collaboration underscores India’s role as a global pioneer in regenerative agriculture. “With this project, we’re combining strong science, cutting-edge digital tools, and deep farmer engagement to deliver measurable climate and livelihood impact,” said Madhur Jain, Co-founder & CEO, Varaha.
The project is built on a multi-stakeholder model, involving farmers, Farmer Producer Organizations, local NGOs, and scientific partners. By placing regenerative corn at the center of its supply chain, Kellanova is not only advancing its Scope 3 emission goals but also sending a signal to the global food industry: regenerative agriculture at scale is possible, replicable, and urgently needed.
About Varaha
Varaha is Asia’s leading carbon removal project developer, pioneering high-impact, scalable climate solutions with a strong focus on smallholder-led decarbonization. Varaha operates across regenerative agriculture, afforestation, biochar, and enhanced rock weathering. Its projects don’t just remove carbon—they enhance farmer livelihoods, strengthen climate resilience, and restore biodiversity at scale. Recognized as a winner of the ‘IndiaAI Innovation Challenge: Agriculture,’ an initiative by India’s Ministry of Electronics and IT, Varaha is at the forefront of leveraging cutting-edge satellite monitoring, scientific research and AI-driven solutions to transform carbon markets. This recognition reinforces Varaha’s commitment to building a trusted, science-backed carbon market. Varaha is backed by RTP Global, Omnivore, AgFunder, Artemeter by DRW, Norinchukin Bank, IMC Ventures, Orios, and Better Capital.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline).
