If you’re near Rochester, New York, the price for a carton of Target’s Good & Gather eggs is listed as $1.99 on its website. If you’re in Manhattan’s upscale Tribeca neighborhood, that price changes to $2.29. It’s unclear why the prices differ, but a new notice on Target’s website offers a potential hint: “This price was set by an algorithm using your personal data.”
A recently enacted data-offer-url=”https://www.nysenate.gov/legislation/laws/GBS/349-A” class=”external-link” data-event-click=”{"element":"ExternalLink","outgoingURL":"https://www.nysenate.gov/legislation/laws/GBS/349-A"}” href=”https://www.nysenate.gov/legislation/laws/GBS/349-A” rel=”nofollow noopener” target=”_blank”>New York State law requires businesses that algorithmically set prices using customers’ personal data…
