LAS VEGAS — Yesterday, AWS announced Nova Forge, a new way for enterprises to customize Amazon‘s family of Nova large language models (LLMs) with their own data. Today, it’s addressing a very similar need by adding model customization options to its Amazon Bedrock and SageMaker AI services.
As Swami Sivasubramanian, AWS’s VP of Agentic AI, told me in an interview ahead of today’s announcement, serverless model customization in SageMaker takes a different approach from what the company is doing with Nova Forge.

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