CCPA Slaps INR 7 Lakh Penalty On Zepto Over Dark Patterns

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SUMMARY

The CCPA found that Zepto engaged in ‘drip pricing’, wherein mandatory fees surfaced late in the purchase flow, and ‘basket sneaking’

The CCPA has directed Zepto to rework its platform to provide upfront disclosure of all charges at the start of the user journey, discontinue dark patterns and submit proof of compliance within 15 days

This comes weeks after 26 ecommerce and quick commerce platforms, including Zepto, submitted self-declaration letters that “confirmed”…



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CCPA Slaps INR 7 Lakh Penalty On Zepto Over Dark Patterns


SUMMARY

The CCPA found that Zepto engaged in ‘drip pricing’, wherein mandatory fees surfaced late in the purchase flow, and ‘basket sneaking’

The CCPA has directed Zepto to rework its platform to provide upfront disclosure of all charges at the start of the user journey, discontinue dark patterns and submit proof of compliance within 15 days

This comes weeks after 26 ecommerce and quick commerce platforms, including Zepto, submitted self-declaration letters that “confirmed”…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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