PhonePe ends Pincode B2C operations to focus only on B2B

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PhonePe has shifted Pincode away from its B2C plan and moved it to a B2B model for merchants. Pincode was launched in April 2023 on the Open Network for Digital Commerce as a B2C app for local orders.

The company entered quick commerce in November 2024 with pilots in Bengaluru Delhi NCR Mumbai Pune Hyderabad and Varanasi. It expanded the service in January 2025 in the same cities with a rollout planned between April and June 2025.

In a media statement PhonePe mentioned that running another B2C quick commerce app was distracting it from its core…



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PhonePe ends Pincode B2C operations to focus only on B2B


PhonePe has shifted Pincode away from its B2C plan and moved it to a B2B model for merchants. Pincode was launched in April 2023 on the Open Network for Digital Commerce as a B2C app for local orders.

The company entered quick commerce in November 2024 with pilots in Bengaluru Delhi NCR Mumbai Pune Hyderabad and Varanasi. It expanded the service in January 2025 in the same cities with a rollout planned between April and June 2025.

In a media statement PhonePe mentioned that running another B2C quick commerce app was distracting it from its core…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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