YouTube appears to have changed how it recommends Shorts, according to analysts who work with some of the platform’s largest channels. The shift reportedly began in mid-September and deprioritizes videos older than roughly 30 days, favoring more recent uploads.
Mario Joos, a retention strategist who works with MrBeast, Stokes Twins, and Alan’s Universe, first identified the pattern after weeks of trying to explain a broad dip in performance across his clients. Dot Esports reports that Joos analyzed data across channels with 100 million to one…
