Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve.
That is usually the moment you notice how many parts of your account are built around the habits, devices, and expectations of people in your home market.
If you copy your existing setup without a closer look, small details can turn into expensive problems. Currency mismatches, location settings, automated bid strategies trained on the wrong audience, and even default language preferences can all hold…
