Months ahead of polls in the Indian state of Bihar last month, Manish Kumar Prasad, who runs a digital marketing firm, made the rounds of offices of political parties, pitching a new kind of election machinery: artificial intelligence-powered campaigns. They would be faster, cheaper, and more targeted than traditional campaigns, he promised.
Using AI tools such as ElevenLabs’ voice generator, ChatGPT, and Claude, his team created speeches in local dialects, and video clips for specific…

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