Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time.
A campaign that performs well in one market might fall flat in another, not because your targeting or creative is off, but because of when your ads appear.
Managing time zones is one of the easiest ways to improve efficiency and stop unnecessary spend. Yet, many PPC managers still rely on default settings or assume their ad platform will “figure it out.”
In reality, effective ad scheduling requires strategy,…
