What Google’s 2025 Year in Review Tells Us About the Future of PPC

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As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI.

These updates showed up across the board in Search, YouTube, Demand Gen, Performance Max, Merchant Center, and more.

Some updates felt like natural progressions from earlier releases. Others pushed Google’s vision for a more automated, more visual, and more data-informed ad system into clearer view.

For PPC managers and directors who spent the year testing generative AI, adjusting to…



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What Google’s 2025 Year in Review Tells Us About the Future of PPC


As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI.

These updates showed up across the board in Search, YouTube, Demand Gen, Performance Max, Merchant Center, and more.

Some updates felt like natural progressions from earlier releases. Others pushed Google’s vision for a more automated, more visual, and more data-informed ad system into clearer view.

For PPC managers and directors who spent the year testing generative AI, adjusting to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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