Amazon has long had to deal with the reality that owners of its Echo smart speakers weren’t using its voice-controlled assistant, Alexa, to buy things, as it had hoped. The tech giant hasn’t given up on that dream yet: its AI assistant, Alexa+, is getting new shopping-enabled features in the U.S. and Canada from today, including a shopping hub, tools to add items to recent orders, and personalized recommendations.
The company has already been working on features that make Alexa+ more of a shopping assistant with abilities like automated deal…
