Ford and Renault team up on cheaper EVs in a ‘fight for our lives’

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Ford CEO Jim Farley acknowledged the automaker is in “a fight for our lives in our industry” as it seeks to remain competitive in Europe amid pressure from Chinese competitors. One of its weapons to stave off those threats is a partnership with French automaker Renault Group.

The two automakers announced an agreement Tuesday to bring two affordable Ford-branded electric vehicles to the European market in 2028. Ford will lead the design and Renault will assemble the vehicles at its factory in northern France. The EVs will be built on Renault’s…



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Ford and Renault team up on cheaper EVs in a ‘fight for our lives’


Ford CEO Jim Farley acknowledged the automaker is in “a fight for our lives in our industry” as it seeks to remain competitive in Europe amid pressure from Chinese competitors. One of its weapons to stave off those threats is a partnership with French automaker Renault Group.

The two automakers announced an agreement Tuesday to bring two affordable Ford-branded electric vehicles to the European market in 2028. Ford will lead the design and Renault will assemble the vehicles at its factory in northern France. The EVs will be built on Renault’s…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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