Ford CEO Jim Farley acknowledged the automaker is in rel=”nofollow” href=”https://www.wsj.com/business/autos/ford-and-renault-team-up-in-europe-to-compete-against-low-price-chinese-cars-7b0c5c61?gaa_at=eafs&gaa_n=AWEtsqdq1oKA5kvXHkaiuhafmmvIiF53azVool32UXFmbLn27Mx5FQfN_IpP-PbEm6s%3D&gaa_ts=693858b2&gaa_sig=-FX-d9qCA1fMYvwVOKEsKj1z9Ctp4A67pEhaKjr77VJv5LSagiivRRqRz4ARXq2-0HpryRT-yaEw8jX_QToQ_w%3D%3D”>“a fight for our lives in our industry” as it seeks to remain competitive in Europe amid pressure from Chinese competitors. One of its weapons to stave off those threats is a partnership with French automaker Renault Group.
The two automakers announced an agreement Tuesday to bring two affordable Ford-branded electric vehicles to the European market in 2028. Ford will lead the design and Renault will assemble the vehicles at its factory in northern France. The EVs will be built on Renault’s…
