Apple led global smartphone sales with the iPhone 16 in the third quarter of 2025 while simultaneously accelerating demand for the iPhone 17 lineup and expanding its promotional footprint in the United States, according to new analyses from Counterpoint Research.

Counterpoint Research’s Global Monthly Handset Model Sales Tracker shows that the iPhone 16 was the best-selling smartphone worldwide during the third quarter of 2025. Well into its second year of life, the device’s sustained performance…

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