Tier 2 and Tier 3 cities drive over 90% of engagement on audio social platforms in India, says report

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India’s smaller towns are now at the centre of audio-led social media growth, with over 90 percent of engagement on avatar-based audio social platforms coming from outside Tier 2 and Tier 3 cities, according to a report released by audio social discovery platform FRND

The study which analysed anonymised data from 6.9 million users across India shows non-metro regions accounted for nearly all recent growth on the platform, signalling a broader shift in how users are engaging online.

Hyderabad, Bengaluru, and Chennai topped the list for the most active…



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Tier 2 and Tier 3 cities drive over 90% of engagement on audio social platforms in India, says report


India’s smaller towns are now at the centre of audio-led social media growth, with over 90 percent of engagement on avatar-based audio social platforms coming from outside Tier 2 and Tier 3 cities, according to a report released by audio social discovery platform FRND

The study which analysed anonymised data from 6.9 million users across India shows non-metro regions accounted for nearly all recent growth on the platform, signalling a broader shift in how users are engaging online.

Hyderabad, Bengaluru, and Chennai topped the list for the most active…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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