As an SEO, there are few things that stoke panic like seeing a considerable decline in organic traffic. People are going to expect answers if they don’t already.
Getting to those answers isn’t always straightforward or simple, because SEO is neither of those things.
The success of an SEO investigation hinges on the ability to dig into the data, identify where exactly the performance decline is happening, and connect the dots to why it’s happening.
It’s a little bit like an actual investigation: Before you can catch the culprit or understand…
